Privacy Policy

Welcome to EVERWOW.

Introduction, Scope and Information We Collect

Effective Date: 20 July 2026
Last Updated: 02 August 2026

Welcome to EVERWOW, a brand owned and operated by G.P. Consumer Products, a sole proprietorship owned by Neetu Tripathi. The principal place of business is located at Building No./Flat No. 0, G.P. Complex, Malhanpar Road, Uruwa Bazar, Gorakhpur, Uttar Pradesh – 273407, India. This Privacy Policy describes how we collect, use, disclose, store, process, and protect your personal information when you access or use our website, purchase our products, communicate with us, or otherwise interact with our services. The business information in this policy is based on the GST registration and trademark application documents you provided.

At EVERWOW, we understand that your privacy is important. We are committed to protecting your personal information and ensuring that it is handled responsibly, transparently, and in accordance with applicable laws of India, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 G.P. Consumer Products, operating the EVERWOW brand, acts as the Data Fiduciary in relation to the personal data collected through this website and associated services. This Privacy Policy explains the types of information we collect, why we collect it, how we use it, the circumstances under which it may be shared, and the choices and rights available to you regarding your personal information.

By accessing our website or using any of our products or services, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this Policy, you should discontinue using our website and services. Your continued use of our website following any updates to this Privacy Policy constitutes your acceptance of those changes.

This Privacy Policy applies to all visitors, customers, registered users, and other individuals who access our website or interact with EVERWOW through online or offline channels. It covers information collected through our website, customer support, email communications, social media platforms, WhatsApp Business, promotional campaigns, online orders, contests, surveys, and any other services offered by us. This Policy does not apply to third-party websites or services that may be linked from our website. We encourage you to review the privacy policies of those third parties before sharing your personal information with them.

When you visit our website or place an order with us, we may collect personal information that you voluntarily provide. This information may include your full name, email address, mobile number, billing address, shipping address, city, state, country, postal code, and any additional information required to complete your purchase or respond to your enquiries. If you choose to create an account on our website, we may also collect your username, encrypted password, saved addresses, order history, wishlist, and communication preferences to provide you with a more personalised shopping experience.

We may also collect information that you provide while contacting our customer support team, subscribing to newsletters, participating in promotional campaigns, requesting product information, writing reviews, submitting feedback, or communicating with us through email, social media platforms, or messaging applications such as WhatsApp. Any information you voluntarily share through these channels may be retained to improve our customer service and maintain accurate records of our interactions.

Whenever you purchase products from our website, your payment information is processed through secure and authorised third-party payment gateways. EVERWOW does not collect or store your complete debit card number, credit card number, CVV, UPI PIN, internet banking password, or other sensitive financial credentials. Such information is securely handled by our payment service providers in accordance with applicable banking regulations and industry security standards.

In addition to the information you voluntarily provide, we automatically collect certain technical information whenever you access our website. This information may include your Internet Protocol (IP) address, browser type and version, operating system, device model, device identifiers, internet service provider, language preferences, referring website, date and time of access, pages viewed, products searched, time spent on individual pages, click behaviour, and other browsing information. This technical information helps us understand how visitors interact with our website, identify technical issues, improve website functionality, enhance user experience, and protect our systems against fraudulent or malicious activities.

Our website also uses cookies and similar technologies to recognise returning visitors, remember your preferences, maintain your shopping cart, analyse website traffic, and improve overall performance. Cookies are small text files stored on your device that enable certain features and functionality of the website. While most web browsers automatically accept cookies, you may modify your browser settings to refuse or delete cookies at any time. However, disabling cookies may affect certain features and limit your ability to use some portions of our website effectively.

In certain situations, we may receive updated information about you from trusted third-party service providers, such as courier partners, payment gateways, logistics companies, or customer support platforms. For example, our delivery partners may provide us with updated shipping addresses or delivery status information to help ensure that future deliveries are completed successfully. We only collect such information where it is necessary for providing our services or fulfilling our contractual and legal obligations.

You are not legally required to provide us with your personal information. However, choosing not to provide certain information may prevent us from processing your orders, delivering products, providing customer support, or offering certain features available on our website. We collect only the information that is reasonably necessary for legitimate business purposes and strive to ensure that your personal information is accurate, relevant, and limited to what is required for the purposes described in this Privacy Policy.

How We Use Your Information

The personal information collected by EVERWOW is used only for lawful, legitimate, and business-related purposes. Our primary objective in collecting your information is to provide you with a safe, secure, convenient, and personalised shopping experience while ensuring that we are able to fulfil our contractual obligations and comply with applicable laws. We collect only such information as is reasonably necessary to provide our products and services, improve your experience on our website, maintain the security of our systems, and communicate effectively with you regarding your purchases and interactions with our brand.

One of the primary reasons we collect your information is to process and fulfil your orders. When you purchase products from our website, your personal information enables us to verify your identity, process payments, confirm your order, arrange packaging and shipment, coordinate with logistics partners, generate invoices, provide shipping updates, facilitate deliveries, process returns or exchanges where applicable, and maintain records of your transactions. Without this information, we may not be able to provide the products or services requested by you.

Your information also helps us create and manage your customer account. If you choose to register with us, we use your information to maintain your account, authenticate your identity whenever you log in, securely store your preferences, remember your saved addresses, maintain your order history, and provide features that simplify future purchases. Registered users may also enjoy a faster checkout experience and easier access to previous orders and account settings.

We use your contact information to communicate with you regarding your purchases and our services. Such communications may include order confirmations, payment confirmations, shipping notifications, delivery updates, invoice details, responses to customer support requests, product availability alerts, account verification messages, security notifications, and other service-related communications that are necessary for the operation of your account or the fulfilment of your orders. These communications are considered essential to providing our services and may be sent even if you have chosen not to receive promotional messages.

We continually strive to improve the quality of our products, services, and website. Information collected through your interactions with our website helps us understand customer preferences, identify popular products, improve website navigation, enhance search functionality, optimise loading speeds, detect technical issues, and improve the overall performance of our platform. We may also analyse aggregated and anonymised customer data to understand purchasing trends, improve inventory planning, develop new products, and enhance customer satisfaction. Such analysis does not identify you personally unless specifically required for customer service or legal purposes.

Subject to your consent where required by applicable law, we may use your contact details to send you promotional communications regarding new product launches, seasonal collections, discounts, exclusive offers, newsletters, festival campaigns, educational content, wellness tips, recipes, surveys, contests, and other marketing initiatives related to EVERWOW. These communications may be sent through email, SMS, WhatsApp, mobile notifications, or other communication channels. You may withdraw your consent or opt out of receiving promotional communications at any time by following the unsubscribe instructions included in our communications or by contacting our customer support team. Opting out of promotional communications will not affect essential service-related communications regarding your orders or account.

Our website may also personalise your shopping experience by recommending products that may be relevant to your interests based on your browsing behaviour, purchase history, saved preferences, and interactions with our website. These recommendations are intended solely to improve your shopping experience and help you discover products that may be of interest to you. You may disable certain personalisation features by adjusting your browser settings or cookie preferences where available.

To maintain the security and integrity of our website and protect both our customers and our business, we use personal information to detect, investigate, and prevent fraudulent transactions, unauthorised access, identity theft, abuse of promotional offers, payment fraud, cyberattacks, and other unlawful or malicious activities. We may also use your information to verify your identity before processing certain transactions, investigate suspicious activities, enforce our Terms and Conditions, protect our legal rights, and comply with requests from law enforcement agencies or regulatory authorities where required by applicable law.

In certain circumstances, we may process your personal information to comply with our legal and regulatory obligations. This includes maintaining records required under taxation laws, consumer protection laws, accounting standards, anti-fraud regulations, and other applicable legal requirements. We may also use your information to respond to lawful requests from courts, government authorities, regulatory bodies, or law enforcement agencies, or where disclosure is necessary to establish, exercise, or defend legal claims.

We may occasionally invite you to participate in voluntary customer satisfaction surveys, feedback programmes, product reviews, or market research activities. Participation in such activities is entirely voluntary, and you may choose not to participate without affecting your ability to use our website or purchase our products. Information collected through these activities is used solely to improve our products, services, customer support, and overall shopping experience.

We are committed to ensuring that your personal information is used responsibly and only for the purposes described in this Privacy Policy or otherwise permitted under applicable law. We do not use your personal information for purposes that are incompatible with those disclosed to you at the time of collection without first obtaining your consent where required.

Sharing of Information, Third-Party Services, Data Security, and Data Retention

EVERWOW values your trust and is committed to maintaining the confidentiality of your personal information. We do not sell, rent, lease, or trade your personal information to any third party for monetary consideration or commercial gain. We only share your information when it is necessary to provide our products and services, operate our business efficiently, comply with legal obligations, or protect our legitimate interests. Whenever we share your information with trusted third parties, we take reasonable steps to ensure that they process your personal information only for the specific purposes for which it has been shared and in accordance with applicable privacy laws.

To fulfil your orders, we may share relevant personal information with logistics companies, courier partners, warehouse operators, and shipping service providers. This information may include your name, delivery address, contact number, and order details required for packaging, shipment, delivery, return, replacement, or exchange of products. These service providers are authorised to use your information solely for providing delivery-related services on our behalf and are contractually obligated to maintain its confidentiality.

When you make a purchase through our website, your payment is processed through secure third-party payment gateway providers. These payment service providers may collect and process information necessary to complete your transaction, including payment authentication and fraud prevention measures. EVERWOW does not collect or retain your complete debit card number, credit card number, CVV, UPI PIN, internet banking password, or other sensitive payment credentials. Payment information is handled directly by authorised payment gateway providers in accordance with applicable banking regulations and industry security standards. We encourage you to review the privacy policies of your chosen payment service provider before completing any transaction.

To operate and improve our website, we may engage trusted technology partners who provide services such as website hosting, cloud storage, database management, cybersecurity, analytics, email communications, customer relationship management, technical support, and website maintenance. These service providers may have access to limited personal information only to the extent necessary to perform their services on our behalf. They are required to maintain appropriate technical and organisational safeguards and are prohibited from using your personal information for any purpose other than providing the contracted services.

We may also disclose your personal information where such disclosure is required by law or is reasonably necessary to comply with any legal obligation, judicial proceeding, court order, regulatory requirement, government request, or law enforcement investigation. We may further disclose information where we believe, in good faith, that such disclosure is necessary to protect the rights, property, safety, or security of EVERWOW, our customers, our employees, or the public, or to investigate suspected fraud, illegal activities, misuse of our website, or violations of our Terms and Conditions.

In the event of a proposed merger, acquisition, restructuring, sale of assets, financing transaction, or transfer of ownership involving our business, your personal information may be transferred as part of that transaction, subject to appropriate confidentiality obligations and applicable legal requirements. Should such a transfer occur, we will take reasonable steps to ensure that your personal information continues to receive an appropriate level of protection consistent with this Privacy Policy.

Our website may contain links to websites, applications, or services operated by third parties for your convenience or additional information. Once you leave our website and access a third-party platform, your interactions with that platform will be governed by its own privacy policy and terms of use. EVERWOW does not control, endorse, or assume responsibility for the privacy practices, content, security, or policies of any third-party website or service. We encourage you to review the privacy policies of such third parties before providing them with your personal information.

To improve website performance and enhance your browsing experience, our website may use cookies, web beacons, pixels, and similar tracking technologies. These technologies help us remember your preferences, maintain your shopping cart, analyse visitor behaviour, understand website traffic patterns, measure the effectiveness of promotional campaigns, improve website functionality, and personalise certain features. We may also use trusted analytics providers to generate statistical reports regarding website usage. The information collected through these technologies is generally used in an aggregated or anonymised manner wherever possible. You may manage or disable cookies through your browser settings; however, doing so may affect the functionality and performance of certain features of our website.

Protecting your personal information is one of our highest priorities. We implement appropriate physical, technical, and organisational security measures designed to protect your information against unauthorised access, alteration, disclosure, misuse, accidental loss, destruction, or theft. These measures include secure servers, encryption technologies where appropriate, firewall protection, restricted employee access, password-protected systems, secure communication protocols, regular security monitoring, malware protection, vulnerability assessments, and other industry-standard security practices. Access to personal information is limited to authorised personnel who require such access to perform their job responsibilities and who are bound by confidentiality obligations.

Although we make every reasonable effort to safeguard your personal information, no method of electronic transmission or storage is completely secure. Accordingly, while we strive to protect your information using commercially acceptable means, we cannot guarantee absolute security. You acknowledge and accept that any transmission of information over the internet is undertaken at your own risk, and EVERWOW shall not be liable for any unauthorised access, disclosure, or loss resulting from circumstances beyond our reasonable control.

We retain your personal information only for as long as it is reasonably necessary to fulfil the purposes described in this Privacy Policy, including processing your orders, maintaining your account, providing customer support, resolving disputes, complying with legal, tax, accounting, and regulatory obligations, enforcing our agreements, and protecting our legitimate business interests. The duration for which your information is retained may vary depending on the nature of the information and the legal requirements applicable to it. Once your personal information is no longer required for these purposes, we will securely delete, anonymise, or otherwise dispose of it in accordance with our internal data retention practices and applicable law.

Where our service providers process or store information using cloud infrastructure located outside India, we take reasonable measures to ensure that appropriate contractual, technical, and organisational safeguards are implemented to protect your personal information. Such transfers are carried out only where permitted under applicable law and only to the extent necessary for providing our services efficiently and securely.

EVERWOW continually reviews and updates its privacy and security practices to ensure that your personal information remains protected against evolving security threats and to maintain compliance with applicable legal and regulatory requirements.

Your Rights, Children’s Privacy, Policy Updates, Grievance Redressal, and Contact Information

EVERWOW respects your privacy and is committed to ensuring that you remain in control of your personal information. Subject to applicable laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), you may have the right to request access to the personal information that we hold about you, seek correction or updating of inaccurate or incomplete information, request the deletion of personal information that is no longer required for the purposes for which it was collected, withdraw your consent where processing is based on consent, and raise concerns regarding the manner in which your personal information is being processed. We will make reasonable efforts to respond to such requests within the time prescribed under applicable law. Before processing any request relating to your personal information, we may require you to verify your identity to protect your information against unauthorised access or fraudulent requests.

If you wish to exercise any of your privacy rights or have questions regarding the processing of your personal information, you may contact us using the contact details provided at the end of this Privacy Policy. We reserve the right to refuse or limit requests where permitted under applicable law, including where fulfilling such requests would adversely affect the rights of others, conflict with our legal obligations, or compromise the security or integrity of our systems.

Our website and products are intended for individuals who are eighteen (18) years of age or who are using our website under the supervision of a parent or legal guardian. We do not knowingly collect personal information from children or minors. If we become aware that personal information has been collected from a child without appropriate parental or legal guardian consent where required, we will take reasonable steps to delete such information from our records as soon as practicable. Parents or guardians who believe that their child has provided us with personal information may contact us so that appropriate action can be taken.

You are responsible for ensuring that the personal information you provide to us is accurate, complete, and kept up to date. If any of your contact details or account information changes, we encourage you to update your information through your customer account or by contacting our customer support team. Maintaining accurate information helps us deliver products efficiently, communicate important updates, and provide better customer service.

We may revise or update this Privacy Policy from time to time to reflect changes in our business operations, technology, legal obligations, regulatory requirements, or the manner in which we process personal information. Whenever material changes are made, the revised Privacy Policy will be published on our website together with the updated “Last Updated” date. Where required by applicable law, we may also notify you of significant changes through email, website notifications, or other appropriate communication channels. We encourage you to review this Privacy Policy periodically to remain informed about how your personal information is collected, used, and protected. Your continued use of our website after any changes become effective will constitute your acceptance of the revised Privacy Policy.

If any provision of this Privacy Policy is held to be invalid, unlawful, or unenforceable by a court or competent authority, the remaining provisions shall continue to remain valid and enforceable to the fullest extent permitted by law. This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any dispute arising out of or relating to this Privacy Policy, the collection or processing of personal information, or your use of our website shall be subject to the exclusive jurisdiction of the competent courts located in Gorakhpur, Uttar Pradesh, unless otherwise required by applicable law.

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the manner in which EVERWOW processes your personal information, you may contact us using the details provided below. We are committed to addressing your concerns fairly, transparently, and within a reasonable period.

G.P. Consumer Products
Brand: EVERWOW
Building No./Flat No. 0, G.P. Complex,
Malhanpar Road, Uruwa Bazar,
Gorakhpur, Uttar Pradesh – 273407, India.

Email: gpconsumer100@gmail.com
Privacy Email: gpconsumer100@gmail.com
Customer Care: 6387462515
GSTIN: 09BNBPT0028A1ZH

For matters relating specifically to privacy, data protection, or grievances under applicable laws, you may contact our designated Grievance Officer using the details below:

Grievance Officer:
Neetu Tripathi
G.P. Consumer Products
Building No./Flat No. 0, G.P. Complex,
Malhanpar Road, Uruwa Bazar,
Gorakhpur, Uttar Pradesh – 273407, India.

Email: gpconsumer100@gmail.com

We endeavour to acknowledge and resolve all privacy-related grievances as promptly as possible and, where applicable, within the timelines prescribed under the Digital Personal Data Protection Act, 2023, and other applicable laws.

Thank you for choosing EVERWOW. We value your trust and remain committed to protecting your privacy, safeguarding your personal information, and providing you with a secure and transparent shopping experience.